Product Manager

US-WI-Deerfield
Category
Hidden (2620)
Job ID
2868
Pos. Type
Full Time

Overview

The Product & Marketing Manager will have responsibility for conceiving, planning and implementing integrated marketing plans to drive sales of a multi-million dollar cardiac stress product line. In addition, the Product & Marketing Manager will help define key strategies to grow existing markets / verticals and develop incremental ones to further corporate strategic objectives. Finally, the Product & Marketing Manager will play a key role in driving new product development projects forward within timing and budget parameters, and plan marketing support for new product and program launches.

Responsibilities

  • Plan for and guide a major product or product line from concept/definition phase through realization/commercialization, enhancement, and eventual retirement.
  • Justify projects, create business plans, forecast customer acceptance, gather customer input, prepare and verify requirements, advise development teams, prepare and execute clinical plans, and develop acceptance criteria.
  • Devise strategies to guide the short and long term growth of product lines. Create tactical marketing plans to drive strategies forward and achieve business objectives. Assess return on investment in marketing tactics, and modify plans as needed to drive superior ROI.
  • Manage external agency in the creation of marketing materials, including: web content, digital & social media, digital and print advertising, video, sales collateral, and other customer and end-user facing media.
  • Promote and champion product internally and externally.
  • Develop in-depth expertise of assigned product line(s). Organize and conduct (where appropriate) product training for field sales teams and other areas of the organization as needed.
  • Develop and disseminate product-related content to support brand and financial objectives, as well as develop customer and end-user awareness of and preference for Cardiac Science products and services.
  • Work with cross functional teams on key new product development projects as assigned, acting as product owner. Lead development of requirement specifications, especially those reflecting voice of the customer and voice of the business.
  • Prepare and drive development decisions, evaluate product success (both in-market and financial results), and drive product life cycle decisions (including phase-out) to satisfy business objectives.
  • Contribute to overall product roadmap / business plan. Collect data, assess market / create situation analysis, and help develop rationale for overall strategic plan: goals, strategies to achieve goals, and mix of marketing and NPD tactics to support and achieve strategies.

Qualifications

 

  • Bachelor’s degree in marketing, engineering or clinical field with minimum of 5 years experience in medical marketing/product management or Bachelor’s degree in clinical field with MBA or equivalent business education.
  • 2+ years of experience as part of a Product Development Team
  • Demonstrated competence and experience in all aspects of classic marketing principles to include strategy development and execution, full product life cycle management.
  • Demonstrated ability to manage complex network of relationships both inside and outside the company.
  • Strong organizational and planning skills with attention to detail.
  • Strong sense of initiative, self starter.
  • Excellent written communications and presentation skills.
  • Outstanding analytical, problem-solving and multi-tasking skills.
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